A Guide to Understanding American Sign Language
Why American Sign Language Matters It’s easy to assume spoken languages are all you need when localizing content or reaching diverse markets. But here’s the Pain: if you’re ignoring the Deaf or Hard-of-Hearing community, you might be shutting out potential employees,...
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How To Use Translation To Elevate Your Brand
We all know that digital marketing can push up your brand. We also know that strong sales can make then super rich. These are obvious ones. But here’s a non obvious thing. Translation can help you...
Multilingual SEO Strategies
We are cent percent sure that one of your 2022 resolutions is to sell your products and services beyond borders of your current market. After all, business is ambition materialized into reality....
Translation Management System VS Machine Translation – The two horns of a dilemma
Do you ever wonder if you should go for a Specialised TMS or prefer the more recent MT based language processing pathway? We agree, its a tough choice. And its full of a lot of technical nitwits....
Translation – Humans vs AI.
Do you remember Shakuntala Devi? She could multiply two thirteen digit numbers faster than a computer. Allow us to show you another instance of a human vs computer battle that might seem more...
Google introduces Translatotron 2: An End-to-End Speech-to-Speech Translation Model
Google introduces a new version of their Translatotron, that is Translatotron 2 in July 2021. Speech-to-text translation systems are developing at a fast pace over the last several decades, with one...
Netflix introduces timed text authoring Lineage An initiative to streamline subtitling and dubbing
Netflix, the mammoth platform where users watch shows, movies and more, is the ultimate source of entertainment. Netflix offers a variety of options to their viewers, from dubbed audio to various...
Improvements in Transcription methods throughout history
When you google transcription, it will pull up millions of blogs, articles, scientific papers on how enzymes read the DNA and make RNA using the nucleotides which and RNA further makes proteins....
Understanding Localization
Language provides a means for communication among and between people. It serves as a tool for expressing one’s thoughts and feelings. And when it comes to diversity, language is a bridge for...
How to Localize assets: A Start
A language is a powerful tool. Infamous words of Federico Fellini, A different language is a different vision of life. Localization is the process of adapting a resource or product to meet the needs...