We all know Japan as the land of manga and anime. Characters such as Pikachu and Gudetama have been immortalised in global media. The success of these franchises is not just because of how lovable they are, but also because of good marketing. Indeed, Japan is often known as a land of fresh opportunities and […]
Tag Archives: Japanese gaming market
While most global markets are still young and Fresh in the translation scenario, one country that stands out, is Japan. With a mature economy prioritising cultural consistency and quality over quantity, breaking through in this foreign environment can be difficult. With an objective to understand what else sets Japan apart from other international counterparts and […]