Every company faces the challenge of choice of whether to standardize their products and services or to localize. Standardization is easy and the default marketing objective for every company when they begin from scratch. But with the progression of products and services, the company would have to eventually expand and make things available for different […]
Category Archives: Data Collection & Localisation
Localisation Translation is defined as diversifying the cultural/regional/ethnical or other socially relevant aspects of a text before introducing it into a new place with the aim of enhancing its reach among the people of that place. We have been doing it for a number of businesses and to be honest, there is no practice and […]
Localisation services are agencies who change different aspects of your business in such manner and method that you or your products become more visible or easy to deal with for a certain targeted customer segment.Only 6 in 10 businesses now use localisation although surveys indicate that in the future, every fourth customer will look to […]
Language provides a means for communication among and between people. It serves as a tool for expressing one’s thoughts and feelings. And when it comes to diversity, language is a bridge for building relationships between people and communities. The age of globalization has brought people across the world together. Culture, religion, social norms, and languages, […]