Want to engage with your audience and get your message across despite language barriers? Well, that’s what a Language Services Provider (LSP) is for – to convey both the original message and its cultural relevance. But wait, do you actually need one? This blog is your comprehensive guide to understanding the advantages and disadvantages of using an LSP so that you can make the most of hiring a linguistic services provider.
What are the benefits of hiring a professional Language Services Associate?
If your company or website is looking into localization and live interpretation, using an LSP is the easiest way to get the job done. By avoiding mistakes in translation, not only can you cut back on costs, but you will also spend less time on a project. These are just the basic benefits of hiring a professional language services associate. Let’s delve into the specific advantages of using a translation services provider:
1. Licensing and authenticity
Consider this: You’ve just landed a new deal, but unfortunately, one of your partners on the project is more comfortable speaking in Spanish than English. We all know that there’s one solution for this situation—because when ideas meet, languages should not cause a problem.
So, you hire a translator who claims to be able to speak fluently in both English and Spanish. But how can you guarantee that your message is being conveyed as accurately as possible? While freelancers and project-based service providers may only have previous experience to speak of, partnering with an agency means you can check whether they comply with international standards such as the International Organization for Standardization’s Technical Committee’s ISO 17100.
Having ISO 17100 certification ensures that your language services associate follow globally approved and recognized standards for translation skills and service quality. This provides you with peace of mind, knowing that your message is in the hands of professionals who adhere to stringent quality standards.
2. Access to niche services
A frequent question you might find yourself asking is, “Why not just hire a singular translator or interpreter to get the job done?” This isn’t a bad option if you have clearly defined needs for one project at a time. However, if you want to keep expanding your business and scale up, getting in touch with an LSP is the way to go.
Rather than relying on a single person to manage it all, an LSP offers a flexible team of well-trained professionals who can work on a project-to-project basis. This means you have insurance against an employee falling ill or terminating their contract.
What’s more, partnering with an LSP allows you to easily access different niche services such as Arabic language translation or even marketing video voiceover, since you now have access to a company that specializes in all types of linguistic services. This broad range of expertise ensures that your specific language needs are met, enabling you to reach a wider audience and tap into new markets.
Read More – How To Choose A Translation Service Provider?
Are there any disadvantages to hiring a Language Services Provider?
Using a Language Services Provider comes with certain disadvantages. After all, relying on a team of professionals can introduce new challenges. However, as the saying goes, there are two sides to every coin. While you may not encounter reasons to stay away from hiring a linguistic service professional, here are a few things to look out for:
1. Too many cooks spoil the broth
As we have already discussed, going for a single translator may not be the most efficient choice. However, this doesn’t mean that more is always better!
When seeking outside help for your business, consistency is critical. Having too many language services associates on the team can lead to inconsistency and a lack of control over the brand image you’ve been building. An uncertain and wavering brand image can confuse your audience and diminish their trust in your message.
In such scenarios, communicating freely and frequently is the solution you are looking for. While you may have reservations about outsourcing work to a company that operates by its own set of guidelines, partnering with an LSP guarantees that you can scale up the workload as and when required, without missing a beat. Establish open lines of communication and provide clear guidelines to ensure a consistent brand voice and messaging across all language services.
2. Potentially higher expenses
If you have a budget limit, the potentially higher cost of professional language services might discourage you from hiring. Indeed, getting professional services will almost always be more expensive than using internal resources or freelancers. However, don’t let cost be the sole determining factor.
Reach out to an LSP that you have in mind and inquire about their pricing options. Oftentimes, there may be discounted packages or tech-enabled programs that can fit within your budget, but you might not be aware of them yet. Additionally, consider the long-term benefits and potential risks of not investing in professional language services.
DIY translation efforts can often lead to miscommunication, which deters customers from doing business with you. Instead of focusing solely on the immediate cost, compare it to the potential expenses incurred from misunderstandings and damage to your brand reputation.
Read More – Hiring A Translation Agency: Everything You Need To Know
Where to find a good Language Services Provider?
Finding a good Language Services Provider depends highly on the type of service you need and the specific requirements of your business. At MoniSa Enterprise, we aim to break down language barriers and bring the world together as one. With over 500 trained professionals and linguistic services in more than 250 Asian and major European languages, you can trust us to be there when you need it.
Our team of experts specializes in various language services, including translation, localization, interpretation, and more. Whether you need assistance with a specific project or ongoing language support, we are here to provide reliable and high-quality services tailored to your needs.
Read More – Language Adventure: Exploring The Uncharted Territories With Chuukese Translation And Maori Translation
Conclusion
Hiring a Language Services Provider can bring numerous benefits to your business, such as accurate translations, adherence to international standards, access to niche services, and scalability. However, it’s important to consider potential disadvantages, such as maintaining brand consistency and the potential for higher expenses.
By understanding both the advantages and disadvantages, you can make an informed decision about whether to invest in professional language services. Remember, language plays a crucial role in effectively communicating with your global audience, and partnering with the right LSP can help you overcome language barriers and reach new heights of success.
Ready to enhance your communication and expand your reach? Contact MoniSa Enterprise today for a free quote and discover how our language services can help you connect with your audience on a global scale.
FAQs:
Hiring a Language Services Provider offers several advantages over freelancers. LSPs have a team of well-trained professionals who can handle diverse projects, ensuring continuity and consistency. They also adhere to international standards, providing assurance of quality and authenticity in translations.
While machine translation has its uses, it lacks the contextual understanding and cultural nuances that human translators provide. Machine translation may be suitable for basic tasks, but for accurate and culturally relevant translations, it’s best to rely on professional language services.
Language Services Providers have specialized teams capable of translating content into various languages and catering to specific industries or markets. They can help you adapt your message to resonate with different cultures and tap into new markets with targeted translations.
Even with a limited budget, it’s worth reaching out to a Language Services Provider to explore available options. They may offer discounted packages or tech-enabled solutions that can fit within your budget. Additionally, consider the long-term benefits of investing in professional language services. While it may seem more expensive upfront, the potential cost savings from avoiding miscommunication and building a strong brand reputation can outweigh the initial expenses.
Maintaining brand consistency is crucial when working with an LSP. Clearly communicate your brand guidelines, tone of voice, and messaging to the LSP from the outset. Establish open lines of communication and provide feedback throughout the translation process. Regular collaboration and clear communication will help ensure that your brand image remains consistent across languages.
Remember, a Language Services Provider brings expertise, cultural understanding, and a dedicated team to meet your language needs. By partnering with an LSP, you can overcome language barriers, reach a wider audience, and convey your message accurately and effectively.
